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Foundations of marketing / (Record no. 46005)

MARC details
000 -LEADER
fixed length control field 01830cam a2200349Ka 4500
001 - CONTROL NUMBER
control field 921137691
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145547.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160823s2015 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077167953
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077167950
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)921137691
Canceled/invalid control number (OCoLC)913844934
-- (OCoLC)956623352
040 ## - CATALOGING SOURCE
Original cataloging agency SISPL
Language of cataloging eng
Transcribing agency SISPL
Modifying agency SISPL
-- YDXCP
-- OCLCF
-- RDF
-- OCLCQ
-- YDX
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fahy, John,
Dates associated with a name 1962-
9 (RLIN) 27443
245 10 - TITLE STATEMENT
Title Foundations of marketing /
Statement of responsibility, etc. John Fahy and David Jobber.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Maidenhead ;
-- Singapore :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 358 pages :
Other physical details illustrations ;
Dimensions 27 cm. ;
Accompanying material pbk.
500 ## - GENERAL NOTE
General note CW806, CW906, CW916, CW936
500 ## - GENERAL NOTE
General note CW018
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and customer insights -- Marketing segmentation, targeting and positioning -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Distribution: delivering customer value -- Integrated marketing communications 1: mass communication techniques -- Integrated marketing communications 2: direct communications techniques -- Digital marketing.
590 ## - LOCAL NOTE (RLIN)
a 50.16
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
9 (RLIN) 25841
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://highered.mheducation.com/sites/0077167953/information_center_view0/index.html">http://highered.mheducation.com/sites/0077167953/information_center_view0/index.html</a>
Link text Link to the COMPANION WEBSITE for this publication.
856 41 - ELECTRONIC LOCATION AND ACCESS
Link text Send a message to library staff if access to this online resource is unavailable.
Uniform Resource Identifier <a href="http://www.library.itcarlow.ie/suggest/">http://www.library.itcarlow.ie/suggest/</a>
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170518
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10481357
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 6
Cataloger's initials, CIN (RLIN) 160823
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type Checked out
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 23/08/2016 50.16 16 5 658.8 80519 11/05/2019 17/04/2019 1 50.16 03/07/2017 General Lending  
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 23/08/2016 50.16 17 19 658.8 80520 08/10/2018 20/09/2018 1 50.16 03/07/2017 General Lending  
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 23/08/2016 50.16 22 9 658.8 80521 13/01/2020 20/11/2019 1 50.16 03/07/2017 General Lending  
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/08/2016 41.80 35 5 658.8 80756 25/02/2020 20/02/2020 1 41.80 03/07/2017 General Lending  
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library Short Loan Collection 23/08/2016 50.16 5   658.8 80522 14/01/2020 23/12/2019 1 50.16 03/07/2017 Short Loan Collection  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 06/09/2016 41.80 23 15 658.8 80731 13/02/2020 16/01/2020   41.80 03/07/2017 General Lending  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 06/09/2016 41.80 23 23 658.8 80732 25/02/2020 25/02/2020   41.80 03/07/2017 General Lending 27/08/2020
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 06/09/2016 41.80 25 19 658.8 80733 14/02/2020 14/02/2020   41.80 03/07/2017 General Lending 27/08/2020
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 06/09/2016 41.80 23 18 658.8 80734 13/02/2020 11/02/2020   41.80 03/07/2017 General Lending  
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 06/09/2016 41.80 18 24 658.8 80735 13/02/2020 16/01/2020   41.80 03/07/2017 General Lending  

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