MARC details
000 -LEADER |
fixed length control field |
01830cam a2200349Ka 4500 |
001 - CONTROL NUMBER |
control field |
921137691 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201209145547.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160823s2015 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0077167953 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077167950 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)921137691 |
Canceled/invalid control number |
(OCoLC)913844934 |
-- |
(OCoLC)956623352 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SISPL |
Language of cataloging |
eng |
Transcribing agency |
SISPL |
Modifying agency |
SISPL |
-- |
YDXCP |
-- |
OCLCF |
-- |
RDF |
-- |
OCLCQ |
-- |
YDX |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fahy, John, |
Dates associated with a name |
1962- |
9 (RLIN) |
27443 |
245 10 - TITLE STATEMENT |
Title |
Foundations of marketing / |
Statement of responsibility, etc. |
John Fahy and David Jobber. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Maidenhead ; |
-- |
Singapore : |
Name of publisher, distributor, etc. |
McGraw-Hill Education, |
Date of publication, distribution, etc. |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 358 pages : |
Other physical details |
illustrations ; |
Dimensions |
27 cm. ; |
Accompanying material |
pbk. |
500 ## - GENERAL NOTE |
General note |
CW806, CW906, CW916, CW936 |
500 ## - GENERAL NOTE |
General note |
CW018 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
The nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and customer insights -- Marketing segmentation, targeting and positioning -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Distribution: delivering customer value -- Integrated marketing communications 1: mass communication techniques -- Integrated marketing communications 2: direct communications techniques -- Digital marketing. |
590 ## - LOCAL NOTE (RLIN) |
a |
50.16 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jobber, David, |
Dates associated with a name |
1947- |
9 (RLIN) |
25841 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://highered.mheducation.com/sites/0077167953/information_center_view0/index.html">http://highered.mheducation.com/sites/0077167953/information_center_view0/index.html</a> |
Link text |
Link to the COMPANION WEBSITE for this publication. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Link text |
Send a message to library staff if access to this online resource is unavailable. |
Uniform Resource Identifier |
<a href="http://www.library.itcarlow.ie/suggest/">http://www.library.itcarlow.ie/suggest/</a> |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170518 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10481357 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
6 |
Cataloger's initials, CIN (RLIN) |
160823 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |