MARC details
000 -LEADER |
fixed length control field |
03474nam a2200577 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0021539541 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531163916.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140317s2013 gw a f 001 0 eng|d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2016427757 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783836545242: |
Terms of availability |
No price |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
3836545241 |
Qualifying information |
(hbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)855530793 |
Canceled/invalid control number |
(OCoLC)830109795 |
-- |
(OCoLC)885181735 |
-- |
(OCoLC)965969548 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
Description conventions |
rda |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
Language code of summary or abstract |
fre |
-- |
ger |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
741.670904 |
245 00 - TITLE STATEMENT |
Title |
Game changers : |
Remainder of title |
the evolution of advertising / |
Statement of responsibility, etc. |
ed. Peter Russell & Senta Slingerland. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Evolution of advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Köln : |
Name of publisher, distributor, etc. |
Taschen, |
Date of publication, distribution, etc. |
[2013] |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Köln : |
Name of producer, publisher, distributor, manufacturer |
Taschen |
Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
311 pages : |
Other physical details |
illustrations (black and white, and colour) ; |
Dimensions |
32 cm |
500 ## - GENERAL NOTE |
General note |
Includes indexes. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
The creative revolution: good art. Good writing. Good business -- Eye witness: Paula Green -- Words spread: advertising and the language of popular culture -- Eye witness: Jeff Goodby -- The age of the image: from Warhol and Saatchi to the visual solution -- Eye witness: David Bailey -- Grands Prix and Oscars: advertising goes to Hollywood -- Eye witness: Sir John Hegarty -- Consolidation: global brands and the flat world -- Eye witness: Lee Clow -- Hearts and minds: the selling of politics -- Eye witness: Lord Bell -- Goodvertising: advertising's social conscience -- Eye witness: David Droga -- Dot communications: the world goes online -- Eye witness: Fernanda Romano -- The end of the beginning: traditional advertising in the digital age -- Eye witness: Piyush Pandey -- From searching to sharing: social networks and social currency -- Eye witness: Aaron Koblin & Valdean Klump -- From soaps to apps: content comes full circle -- Eye witness: Brian Dilorenzo -- After advertising: connecting products to connected people -- Eye witness: Bob Greenberg. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it."-- |
Assigning source |
Publisher website |
546 ## - LANGUAGE NOTE |
Language note |
English text with preface and introductions in French and German. |
590 ## - LOCAL NOTE (RLIN) |
a |
41.80 |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Cannes Lions (Firm) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Commercial art |
General subdivision |
History |
Chronological subdivision |
21st century |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Commercial art |
General subdivision |
History |
Chronological subdivision |
20th century |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
History |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media, entertainment, information & communication industries |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dubau, Jürgen, |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Russell, Peter, |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Slingerland, Senta, |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Daniel, Aurelie, |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
International Advertising Festival Limited. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170111 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10488625 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
170111 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |