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Game changers : (Record no. 46724)

MARC details
000 -LEADER
fixed length control field 03474nam a2200577 i 4500
001 - CONTROL NUMBER
control field BDZ0021539541
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190531163916.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140317s2013 gw a f 001 0 eng|d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016427757
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783836545242:
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3836545241
Qualifying information (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)855530793
Canceled/invalid control number (OCoLC)830109795
-- (OCoLC)885181735
-- (OCoLC)965969548
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
Language code of summary or abstract fre
-- ger
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.670904
245 00 - TITLE STATEMENT
Title Game changers :
Remainder of title the evolution of advertising /
Statement of responsibility, etc. ed. Peter Russell & Senta Slingerland.
246 30 - VARYING FORM OF TITLE
Title proper/short title Evolution of advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Köln :
Name of publisher, distributor, etc. Taschen,
Date of publication, distribution, etc. [2013]
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Köln :
Name of producer, publisher, distributor, manufacturer Taschen
Date of production, publication, distribution, manufacture, or copyright notice 2013
300 ## - PHYSICAL DESCRIPTION
Extent 311 pages :
Other physical details illustrations (black and white, and colour) ;
Dimensions 32 cm
500 ## - GENERAL NOTE
General note Includes indexes.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note The creative revolution: good art. Good writing. Good business -- Eye witness: Paula Green -- Words spread: advertising and the language of popular culture -- Eye witness: Jeff Goodby -- The age of the image: from Warhol and Saatchi to the visual solution -- Eye witness: David Bailey -- Grands Prix and Oscars: advertising goes to Hollywood -- Eye witness: Sir John Hegarty -- Consolidation: global brands and the flat world -- Eye witness: Lee Clow -- Hearts and minds: the selling of politics -- Eye witness: Lord Bell -- Goodvertising: advertising's social conscience -- Eye witness: David Droga -- Dot communications: the world goes online -- Eye witness: Fernanda Romano -- The end of the beginning: traditional advertising in the digital age -- Eye witness: Piyush Pandey -- From searching to sharing: social networks and social currency -- Eye witness: Aaron Koblin & Valdean Klump -- From soaps to apps: content comes full circle -- Eye witness: Brian Dilorenzo -- After advertising: connecting products to connected people -- Eye witness: Bob Greenberg.
520 ## - SUMMARY, ETC.
Summary, etc. "A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it."--
Assigning source Publisher website
546 ## - LANGUAGE NOTE
Language note English text with preface and introductions in French and German.
590 ## - LOCAL NOTE (RLIN)
a 41.80
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Cannes Lions (Firm)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art
General subdivision History
Chronological subdivision 21st century
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art
General subdivision History
Chronological subdivision 20th century
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision History
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media, entertainment, information & communication industries
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dubau, Jürgen,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Russell, Peter,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Slingerland, Senta,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Daniel, Aurelie,
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element International Advertising Festival Limited.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170111
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10488625
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 170111
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 11/01/2017 41.80 1   741.670904 80472 06/02/2018 05/02/2018 1 41.80 03/07/2017 General Lending

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