MARC details
000 -LEADER |
fixed length control field |
02727nam a2200565 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0026563209 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531163916.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160607t20172017maua f b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292150765: |
Terms of availability |
£57.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292150769 |
Qualifying information |
(pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)953737597 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
Description conventions |
rda |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.K443 2017 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJK |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJMV7 |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J., |
245 10 - TITLE STATEMENT |
Title |
Global marketing / |
Statement of responsibility, etc. |
Warren J. Keegan, Mark C. Green. |
250 ## - EDITION STATEMENT |
Edition statement |
Ninth edition. |
250 ## - EDITION STATEMENT |
Edition statement |
Global edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
[2017] |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education Limited |
Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
624 pages : |
Other physical details |
illustrations (black and white, and colour) ; |
Dimensions |
28 cm |
490 1# - SERIES STATEMENT |
Series statement |
Always learning |
500 ## - GENERAL NOTE |
General note |
CW828, CW838 |
500 ## - GENERAL NOTE |
General note |
Includes index. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Preface -- Acknowledgments -- Introduction -- Introduction to global marketing -- The global marketing environment -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Approaching global markets -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions I : advertising and public relations -- Global marketing communications decisions II : sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility. |
590 ## - LOCAL NOTE (RLIN) |
a |
53.88 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International trade. |
9 (RLIN) |
8927 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing. |
9 (RLIN) |
3610 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Green, Mark C., |
9 (RLIN) |
26416 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170111 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10488649 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
170111 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |