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Global marketing / (Record no. 46726)

MARC details
000 -LEADER
fixed length control field 02727nam a2200565 i 4500
001 - CONTROL NUMBER
control field BDZ0026563209
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190531163916.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160607t20172017maua f b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292150765:
Terms of availability £57.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292150769
Qualifying information (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)953737597
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .K443 2017
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJK
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.,
245 10 - TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc. Warren J. Keegan, Mark C. Green.
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
250 ## - EDITION STATEMENT
Edition statement Global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. [2017]
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow :
Name of producer, publisher, distributor, manufacturer Pearson Education Limited
Date of production, publication, distribution, manufacture, or copyright notice 2017
300 ## - PHYSICAL DESCRIPTION
Extent 624 pages :
Other physical details illustrations (black and white, and colour) ;
Dimensions 28 cm
490 1# - SERIES STATEMENT
Series statement Always learning
500 ## - GENERAL NOTE
General note CW828, CW838
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Acknowledgments -- Introduction -- Introduction to global marketing -- The global marketing environment -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Approaching global markets -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions I : advertising and public relations -- Global marketing communications decisions II : sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility.
590 ## - LOCAL NOTE (RLIN)
a 53.88
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International trade.
9 (RLIN) 8927
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
9 (RLIN) 3610
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.,
9 (RLIN) 26416
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170111
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10488649
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 170111
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 11/01/2017 53.88 1   658.848 80777 21/01/2020 14/01/2020 1 53.88 03/07/2017 General Lending

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