MARC details
000 -LEADER |
fixed length control field |
02867cam a2200517 i 4500 |
001 - CONTROL NUMBER |
control field |
on1000150374 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201209145651.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170807t20182018enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2017016046 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138678651 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138678651 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138678675 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138678678 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138678651: |
Terms of availability |
£110.00 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
AU@ |
System control number |
000060606508 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1000150374 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
YDX |
-- |
YDX |
-- |
OCLCO |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBCT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
GTC |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Theaker, Alison, |
245 14 - TITLE STATEMENT |
Title |
The public relations strategic toolkit : |
Remainder of title |
an essential guide to successful public relations practice / |
Statement of responsibility, etc. |
Alison Theaker and Heather Yaxley. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
-- |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2018 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 417 pages ; |
Dimensions |
25 cm. ; pbk. |
500 ## - GENERAL NOTE |
General note |
Revised edition of the authors' The public relations strategic toolkit, 2012. 29.58 CW808 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 1: The profession] Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 2: Public relations planning] Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 3: Corporate communications] Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
[Part 4: Stakeholder engagement] Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Corporations |
General subdivision |
Public relations |
9 (RLIN) |
6832 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business communication. |
9 (RLIN) |
8923 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media studies |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication studies |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Yaxley, Heather, |
Dates associated with a name |
1971- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Lending |