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The public relations strategic toolkit : (Record no. 48369)

MARC details
000 -LEADER
fixed length control field 02867cam a2200517 i 4500
001 - CONTROL NUMBER
control field on1000150374
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145651.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170807t20182018enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017016046
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138678651
Qualifying information hbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138678651
Qualifying information hbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138678675
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138678678
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138678651:
Terms of availability £110.00
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000060606508
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1000150374
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- OCLCF
-- YDX
-- YDX
-- OCLCO
042 ## - AUTHENTICATION CODE
Authentication code pcc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBCT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code GTC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Theaker, Alison,
245 14 - TITLE STATEMENT
Title The public relations strategic toolkit :
Remainder of title an essential guide to successful public relations practice /
Statement of responsibility, etc. Alison Theaker and Heather Yaxley.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2018
300 ## - PHYSICAL DESCRIPTION
Extent xii, 417 pages ;
Dimensions 25 cm. ; pbk.
500 ## - GENERAL NOTE
General note Revised edition of the authors' The public relations strategic toolkit, 2012. 29.58 CW808
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 1: The profession] Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 2: Public relations planning] Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 3: Corporate communications] Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Part 4: Stakeholder engagement] Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations
9 (RLIN) 6832
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
9 (RLIN) 8923
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media studies
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication studies
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yaxley, Heather,
Dates associated with a name 1971-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Lending
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library IN PROCESSING 13/12/2018 29.58   659.2 84503 13/12/2018 29.58 13/12/2018 General Lending

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