MARC details
| 000 -LEADER |
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| fixed length control field |
04066pam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
17300756 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201215150753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
871218s1988 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
87037356 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0205113796 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0205116450 (International ed. : pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780205113798 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
22102 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing classics : |
| Remainder of title |
a selection of influential articles / |
| Statement of responsibility, etc. |
[compiled by] Ben M. Enis, Keith K. Cox. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Boston] : |
| Name of publisher, distributor, etc. |
Allyn and Bacon, |
| Date of publication, distribution, etc. |
c1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 544 p. ; |
| Dimensions |
24 cm. |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW011, CW012, CW100, CW101 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW906 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW916 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Marketing myopia / Theodore Levitt -- |
| -- |
Analytical framework for marketing / Wroe Alderson -- |
| -- |
Marketing revolution / Robert J. Keith -- |
| -- |
Broadening the concept of marketing / Philip Kotler & Sidney J. Levy -- |
| -- |
Nature and scope of marketing / Shelby D. Hunt -- |
| -- |
Marketing as exchange / Richard P. Bagozzi -- |
| -- |
Marketing, strategic planning and the theory of the firm / Paul F. Anderson -- |
| -- |
Rational behavior and economic behavior / George Katona -- A |
| -- |
theory of buyer behavior / John A. Howard & Jagdish N. Sheth -- A |
| -- |
general model for understanding organizational buying behavior / Frederick E. Webster & Yoram Wind -- The |
| -- |
industrial / consumer marketing dichotomy: a case of insufficient justification / Edward F. Fern & James R. Brown -- |
| -- |
Situational variables and consumer behavior / Russell W. Belk -- A |
| -- |
modernized family life cycle / Patrick E. Murphy & William A. Staples -- |
| -- |
Consumer socialization / Scott Ward -- |
| -- |
New product adoption and diffusion / Everett M. Rogers -- |
| -- |
Projective techniques in marketing research / Mason Haire -- |
| -- |
Psychographics : a critical review / William D. Wells -- |
| -- |
Customer-oriented approaches to identifying product-markets / George S. Day, Allan D. Shocker & Rajendra K. Srivastava -- |
| -- |
Strategic windows / Derek F. Abell -- |
| -- |
How competive forces shape strategy / Michael E. Porter -- The |
| -- |
globalization of markets / Theodore Levitt -- |
| -- |
Market share--a key to profitability / Robert D. Buzzell, Bradley T. Gale & Ralph G.M. Sultan -- A |
| -- |
strategic perspective on product planning / George S. Day -- |
| -- |
Toward strategic intelligence systems / David B. Montgomery & Charles B. Weinberg -- |
| -- |
Decision support systems for marketing managers / John D.C. Little -- |
| -- |
Marketing audit comes of age / Philip Kotler, William Gregor & William Rogers -- |
| -- |
Product differentiation and market segmentation as alternative marketing strategies / Wendell R. Smith -- |
| -- |
Benefit segmentation : a decision-oriented research tool / Russell I. Haley -- |
| -- |
Positioning cuts through chaos in the marketplace / Jack Trout & Al Ries -- |
| -- |
Concept of the marketing mix / Neil H. Borden -- |
| -- |
Product life cycle : a key to strategic marketing planning / John E. Smallwood -- Services marketing is different / Leonard L. Berry -- |
| -- |
Retail strategy and the classification of consumer goods / Louis P. Bucklin -- |
| -- |
Distribution channels as political economies : a framework for comparative analysis / Louis W. Stern & Torger Reve -- A |
| -- |
decision-making structure for price decisions / Alfred R. Oxenfeldt -- A |
| -- |
model for predictive measurements of advertising effectiveness / Robert J. Lavidge & Gary A. Steiner -- |
| -- |
Advertising research at Anheuser-Busch, Inc.(1963-1968) / Russell L. Ackoff & James R. Emshoff -- |
| -- |
Motivation and performance in industrial selling : present knowledge and needed research / Orville C. Walker, Gilbert A. Churchill & Neil M. Ford. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
18.09 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
39904 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing philosophy. |
| 9 (RLIN) |
39905 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
8949 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing strategy. |
| 9 (RLIN) |
39906 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing program. |
| 9 (RLIN) |
39907 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Enis, Ben M. |
| 9 (RLIN) |
15020 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cox, Keith Kohn. |
| 9 (RLIN) |
14198 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
140901 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10053220 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
3 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |