MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03660pam a2200469 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16527305 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215150802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
870806s1988 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
87022274 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030208645 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030208645 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
22191 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJC |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Readings in strategic marketing : |
| Remainder of title |
analysis, planning, and implementation / |
| Statement of responsibility, etc. |
[compiled by] Barton A. Weitz, Robin Wensley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago : |
| Name of publisher, distributor, etc. |
Dryden Press, |
| Date of publication, distribution, etc. |
c1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 534 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Section One] |
| Title |
Marketing theory with a strategic orientation / George S. Day and Robin Wensley -- |
| -- |
Marketing, strategic planning and the theory of the firm / Paul F. Anderson. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Section Two] |
| Title |
Customer-oriented approaches to identifying product-markets / George S. Day, Allan D. Shocker and Rajendra K. Srivastava -- |
| -- |
How competitive forces shape strategy / Michael E. Porter -- |
| -- |
Marketing cost analysis: a modularized contribution approach / Patrick M. Dunne and Harry I. Wolk -- |
| -- |
The marketing audit comes of age / Philip Kotler, William Gregor and William Rodgers -- |
| -- |
Strategic segmentation: how to carve niches for growth in industrial markets / Robert A. Garda. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Section Three] |
| Title |
A fundamental approach to strategy development / Barry Hedley -- |
| -- |
Diagnosing the experience curve / George S. Day and David B. Montgomery -- |
| -- |
Forget the product life cycle concept / Nariman K. Dhalla and Sonia Yuspeh -- |
| -- |
Don't forget the product life cycle for strategic planning / Lester A. Neidell -- |
| -- |
Strategic responses to technological threats / Arnold C. Cooper and Dan Schendel. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Section Four] |
| Title |
STRATPORT: a decision support system for strategic planning / Jean-Claude Larreche and V. Srinivasan -- |
| -- |
PIMS: a reexamination / Carl R. Anderson and Frank T. Paine -- |
| -- |
Strategy and the 'business portfolio' / Barry Hedley -- |
| -- |
The directional policy matrix - tool for strategic planning / S. J. Q. Robinson, R. E. Hichens and D. P. Wade -- |
| -- |
Strategic marketing: betas, boxes or basics / Robin Wensley. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Section Five] |
| Title |
Strategic market analysis and definition: an integrated approach / George S. Day -- |
| -- |
Strategic goals: processes and politics / James Brian Quinn -- |
| -- |
Strategic windows / Derek F. Abell. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Section Six] |
| Title |
Is market share all that it's cracked up to be? / Robert Jacobson and David A. Aaker -- |
| -- |
Product quality, cost position and business performance: a test of some key hypotheses / Lynn W. Phillips, Dae R. Chang and Robert D. Buzzell -- |
| -- |
Positioning your product / David A. Aaker and J. Gary Shansby -- |
| -- |
Brand franchise extension: new product benefits from existing brand names / Edward M. Tauber -- |
| -- |
Make sure your customers keep coming back / F. Stewart DeBruicker and Gregory L. Summe -- |
| -- |
Make-or-buy decisions / Erin Anderson and Barton A. Weitz -- |
| -- |
Manage beyond portfolio analysis / Richard G. Hamermesh and Roderick E. White. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
15.59 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| 9 (RLIN) |
5380 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
5381 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
40142 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business strategy |
| Source of heading or term |
thema |
| 9 (RLIN) |
40143 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weitz, Barton A. |
| 9 (RLIN) |
16640 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wensley, Robin, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
18346 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Dryden Press series in marketing. |
| 9 (RLIN) |
10224 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
150908 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10054480 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |