Communications in marketing / (Record no. 7001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01023pam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3034283 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201215150959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 770524s1978 nyua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 77009607 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007054154X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070541542: |
| Terms of availability | £3.70 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TIZA |
| Local codes | 12429 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rowe, Kenneth L. |
| 9 (RLIN) | 42871 |
| 245 10 - TITLE STATEMENT | |
| Title | Communications in marketing / |
| Statement of responsibility, etc. | Kenneth L. Rowe ; Eugene L. Dorr, consulting editor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Gregg Division, McGraw-Hill, |
| Date of publication, distribution, etc. | c1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 124 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| Extent | & disc (2 s. : 7 in. ; 33 1/3 rpm.) |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Occupational manuals and projects in marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 4.16 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 2415 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | thema |
| 9 (RLIN) | 42872 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Communication |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 150908 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10070564 |
| b | cstor |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 010425 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Carlow Campus Library | Carlow Campus Library | Store - Ask Library Staff | 15/05/2001 | 5.28 | 2 | 658.8 | 12429 | 03/07/2017 | 1 | 5.28 | 03/07/2017 | General Lending |