MARC details
| 000 -LEADER |
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| fixed length control field |
07272cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
7204472 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201215151017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
810113s1981 ilua b 100 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
81000002 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0877571481 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780877571483 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
OCL |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
23993 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 |
| 111 2# - MAIN ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
AMA's Special Conference on Services Marketing |
| Date of meeting |
(1981 : |
| Location of meeting |
Orlando, Fla.) |
| 9 (RLIN) |
16383 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing of services / |
| Statement of responsibility, etc. |
[edited by] James H. Donnelly, William R. George. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
American Marketing Association, |
| Date of publication, distribution, etc. |
c1981. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 244 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Proceedings series - American Marketing Association |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW083, CW121 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW838 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Opening presentations] |
| Title |
Services marketing: different products, similar strategy / Ben M. Enis and Kenneth J. Roering -- |
| -- |
Why marketing management need to be different for services / Christopher H. Lovelock. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Commercial services] |
| Title |
An examination of the multiple bank user segment through a multiple discriminant approach / John J. Burnett and Lawrence B. Chonko -- |
| -- |
The non-checking account consumer and EFTS / David A. Horne and Claude R. Martin, Jr. -- |
| -- |
Seven determinant problems behind bank retention and selection decisions / John Martin -- |
| -- |
Personal selling in financial instititions / Eugene M. Johnson -- |
| -- |
Marketing financial services to families / Roger Baran -- |
| -- |
Skill and knowledge needs of financial service marketers / Leonard L. Berry, William H. Kehoe and John H. Lindgren, Jr. -- |
| -- |
The marketing of financial services - a continuing challenge for the UK clearing banks / Barbara R. Lewis -- |
| -- |
The retail service innovator: a volume segmentation analysis of the early adopter catalog grocery user / Stuart Van Auken -- |
| -- |
Marketing for full service restaurants - an analysis of demographic and benefit segmentation / Robert C. Lewis -- |
| -- |
Marketing strategies and organization structures for service firms / Bernard H. Booms and Mary J. Bitner -- |
| -- |
Services marketing in the equipment leasing industry / R. Gene Stout -- |
| -- |
Case study in the marketing of personal financial counseling / Carolyn C. Kaufman and Robert C. Judd -- |
| -- |
Bank marketing research: past, present and future / Raymond O. Herman -- |
| -- |
Bank services promotion: past, present and future / Michael P. Sullivan -- |
| -- |
Bank marketing: past, present and future / James H. Donnelly and Leonard L. Berry -- |
| -- |
A fifth P: public relations / William A. Mindak and Seymour Fine. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Professional services] |
| Title |
Attorney advertising, the good, the bad, and the unchanged: a marketing shortfall / M. D. Bernacchi and Ken Kono -- |
| -- |
The effects of marketing activities on the quality of professional services / Ronald Stiff and Sandra E. Gleason -- |
| -- |
Consumer satisfaction with professional services / John A. Quelch and Stephen B. Ash -- |
| -- |
What marketers need to know about the marketing of professional services / Paul N. Bloom -- |
| -- |
Strategies for marketing professional services: current status and research directions / Brian F. Harris -- |
| -- |
Professional service marketing to the Federal Government: market conditions and implications to marketing strategies / Will Holder, Adel El-Ansary and Beverly Kooi -- |
| -- |
Advertising by public accountants: a review and evaluation of copy strategy / Gregory D. Upah and Ernest B. Uhr -- |
| -- |
Opportunities and challenges of franchising profesional dental care / Bonnie J. McIntyre and J. Donald Weinrauch -- |
| -- |
Factors influencing lawyers' satisfaction with advertising and intentions to continue advertising / Terence A. Shimp and Robert F. Dyer -- |
| -- |
The marketing of professional services: 25 propositions / Evert Gummesson. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Nonprofit/Public Sector Activies] |
| Title |
Beyond money: the concept of social price / Seymour H. Fine -- |
| -- |
Use of television public service messages by non-profit health institutions: improving their effectiveness / Thomas J. Moore, William R. Gombeski, Jr. and Amelie G. Ramirez -- |
| -- |
Equity considerations in the distribution of public services / John L. Crompton and Charles W. lamb, Jr. -- |
| -- |
Audience segments for the performing arts / John R. Nevin and S. Tamer Cavusgil -- |
| -- |
A benefit analysis of higher education using multiple discriminant analysis / Kenneth Traynor -- |
| -- |
Educational essentials and the marketing of higher education / Larry H. Litten -- |
| -- |
The marketing of higher education: a multimarket, multiservice approach / Michael J. Houston -- |
| -- |
Five myths about marketing and public health / Mary Jane Rawlins Schlinger -- |
| -- |
A markering framework for assessing the failure of new health services / Mary Ann Stutts and Debra Low -- |
| -- |
Moving from concept to action: strategic barriers in health care marketing / Roberta N. Clarke -- |
| -- |
Health care marketing: issues for future development / Eric N. Berkowitz -- |
| -- |
Intermediary strategies for non-profit organizations / Alan R. Andreasen -- |
| -- |
The public schools as intermediaries / Karen F. A. Fox -- |
| -- |
The teaching of nonprofit and public marketing / Mary Joyce and Kathy Krentler. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Services Theory]Tactical service marketing and the process of remixing / Martin L. Bell -- |
| Title |
Some organizational problems facing marketing in the service sector / Christopher H. Lovelock, Eric Langeard, John E. G. Bateson and Pierre Eiglier -- |
| -- |
Analyzing the customer/firm communication component of the services marketing mix / Bernard H. Booms and Jody L. Nyquist -- |
| -- |
Federal Trade Commission activities in the service sector: recent experiences and potential future directions / Ronald Stiff and Patrick E. Murphy -- |
| -- |
Services marketing: the challenge of stagflation / Dennis Guseman and Peter L. Gillett -- How consumer evaluation processes differ between goods and services / Valarie A. Zeithaml -- |
| -- |
Toward a consumption/evaluation process model for services / Raymond P. Fisk -- |
| -- |
The advertising of consumer services and the hierarchy of effects / Robert F. Young -- |
| -- |
Risk perception and risk reduction in consumer services / Dennis S. Guseman -- |
| -- |
Goods vs. services marketing: a divergent perspective / James R. Brown and Edward F. Fern -- |
| -- |
A matrix approach to the classification of marketing goods and services / Martin L. Bell -- |
| -- |
Implications of human capital theory for the marketing of services / Nikhilesh Dholakia and David Dilts -- |
| -- |
Concept testing for services / Patrick E. Murphy and Richard K. Robinson -- |
| -- |
How to design a service / G. Lynn Shostack -- |
| -- |
Implications of the molecular marketing model in the design of retail concepts / Graham Sandeman -- |
| -- |
Internal marketing - an integral part of marketing theory / Christian Grönroos. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Closing Presentations] |
| Title |
Marketing of services: meeting of different needs / Neil E. Beckwith and Thomas J. Fitzgerald -- |
| -- |
Service evaluation / Robert Krughoff. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
0.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing |
| Form subdivision |
Congresses |
| 9 (RLIN) |
43263 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James H. |
| 9 (RLIN) |
14159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
George, William R. |
| 9 (RLIN) |
43264 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
| 9 (RLIN) |
14294 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Proceedings series (American Marketing Association) |
| 9 (RLIN) |
43265 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
140901 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10072871 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
3 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |