MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05240pam a2200565 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11399207 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215151043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
841030s1985 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
84024307 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0877571740 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780877571742 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
24572 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Services marketing in a changing environment / |
| Statement of responsibility, etc. |
edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, IL : |
| Name of publisher, distributor, etc. |
American Marketing Association, |
| Date of publication, distribution, etc. |
c1985. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 138 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. ; |
| Accompanying material |
pbk. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Proceedings series / American Marketing Association |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW083, CW121 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW838 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Achieving excellence in services marketing] |
| Title |
The Merrill Lynch quality program / Mary J. Rudie and H. Brant Wansley -- |
| -- |
American Airlines - a commitment to excellence / W. E. Crosby -- |
| -- |
Marriott philosophies / Todd Clist -- |
| -- |
Keys to successful services marketing: customer orientation, creed, consistency / Diane Schmalensee, Kenneth Bernhardt and Nancy Gust. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Strategic services marketing in a changing environment] |
| Title |
Can we be "consumer-oriented" in a changing financial service world? / Claudia E. Marshall -- |
| -- |
Marketing telecommunications in a changing environment / Michael Moody -- |
| -- |
Financial services retailing at Sears / Gene Harmon. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Emerging service organizations in new service industries] |
| Title |
HBO: the unique challenges of new service marketing / Matthew C. Blank -- |
| -- |
Hyatt Legal Service: an emerging service organization in a new service industry / Wayne G. Willis. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Service market development and analysis] |
| Title |
Service adjuncts: conceptual tool for service marketers / James B. Shanahan -- |
| -- |
Using consumer research to develop service enhancements / Rob Ayers and Robert Shulman. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Impression management in services marketing] |
| Title |
The corporate identity matrix: how services can connect corporate and brand communications / Charles A. Moldenhauer -- |
| -- |
Internal marketing - theory and practices / Christian Grönroos. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Understanding consumer behavior in the service encounter] |
| Title |
The critical incident as a technique for analyzing the service encounter / Mary Jo Bitner, Jody D. Nyquist and Bernard H. Booms -- |
| -- |
Time budgets and consumer services / Beverlee B. Anderson -- |
| -- |
Dimensions of personalization / Carol F. Surprenant and Michael R. Solomon -- |
| -- |
Researching the service consumer / John E. G. Bateson. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[New research approaches to services marketing] |
| Title |
Census information for servic marketers / James A. Aanestad -- |
| -- |
Financial services deregulation and the changes in consumer attitude towards banks and savings and loans: a longitudinal study / Frederick W. Langrehr -- |
| -- |
Segmenting hotel business customers: a benefit clustering approach / K. E. Kristian Moller, Jarmo R. Lehtinen, Gunnar Rosenqvist and Kaj Storbacka -- |
| -- |
Adopter incentives in social marketing: the case of recycling / Debra Jones Ringold and Paul N. Bloom -- |
| -- |
Marketing veterinary services: a statewide study of marketing practice / Roger D. Freeman, Raymond D. Fisk and B. Curtis Hamm -- |
| -- |
The role of the National Office in marketing accounting services / Carol Congram. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[New views on services marketing concepts] |
| Title |
The conceptual meaning of marketing services / Olli T. Ahtola -- |
| -- |
A market-oriented taxonomy of public services: implications for marketing management / Mary C. Gilly and Debra L. Dean -- |
| -- |
Applying the concept of marketing channels to services requires some modification / M. Christine Lewis -- |
| -- |
Distribution changes for financial services / James H. Fouss. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Theoretical indights on services marketing] |
| Title |
Personal construct theory: a foundation for driving tangible surrogates in services marketing / David M. Klein -- |
| -- |
The production cue hypothesis and the marketing of legal services / Marie Adele Hughes and Jack J. Kasulis -- |
| -- |
"Participatizing" the service encounter: a theoretical framework / Patriza Silpakit and Raymond P. Fisk. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[International perspectives on services marketing] |
| Title |
Services and thoughtware goes international / Leif Edvinsson. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Service evaluation and selection] |
| Title |
Processing information regarding service industries / Minette E. Drumwright -- |
| -- |
Business executives' evaluations of various aspects of outside legal services / Donald W. Jackson, Jr., Stephen W. Brown and Janet E. Keith -- |
| -- |
Not just any doctor: particularism and the marketing of services / Gail Miller. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
18.72 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
43842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professions |
| General subdivision |
Marketing |
| 9 (RLIN) |
6731 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries. |
| 9 (RLIN) |
7365 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality & service industries |
| Source of heading or term |
thema |
| 9 (RLIN) |
43843 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
43844 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bloch, Thomas M. |
| 9 (RLIN) |
19714 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Upah, Gregory D. |
| 9 (RLIN) |
17926 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie A. |
| 9 (RLIN) |
43845 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Proceedings series (American Marketing Association) |
| 9 (RLIN) |
43846 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
150908 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10075707 |
| b |
cstor |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |