MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03596cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
32431823 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215151059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950325s1994 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95131757 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130428213 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130428219 : |
| Terms of availability |
£35.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
WTU |
| -- |
NYP |
| -- |
OCL |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
25046 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The marketing initiative : |
| Remainder of title |
Economic and Social Research Council studies into British marketing / |
| Statement of responsibility, etc. |
edited by John Saunders. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 457 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 424-445) and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part I] |
| Title |
Examining generic marketing strategies and organisations of successful international competitors / Veronica Wong, John Saunders and Peter Doyle -- |
| -- |
The effectiveness of British marketing / Graham J. Hooley and James E. Lynch -- |
| -- |
The process of competition / Geoffrey Easton -- |
| -- |
Competitive success in sunrise and sunset industries / Michael J. Baker, Caroline D. Black and Susan J. Hart -- |
| -- |
Marketing planning in new technology sectors / Dale Littler and Fiona Leverick -- |
| -- |
Marketing research activity and competitive performance: an empirical analysis / Susan J. Hart and A. Diamantopoulos -- |
| -- |
New product introduction at different stages of the product life cycle: the integration of marketing and key functional strategies / Veronica Wong -- |
| -- |
Marketing implementation: analysing structure, process and information / Nigel F. Piercy. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part II] |
| Title |
New style product development: the essential ingredients / Axel Johne -- |
| -- |
The management of user-initiated new product development / Gordon R. Foxall and Brian R. Johnston -- |
| -- |
Competitiveness in new technology sectors / Dale Littler and Fiona Leverick -- |
| -- |
Design orientation and market success / Susan J. Hart, Linda M. Service and Michael J. Baker -- |
| -- |
Managing the interface of marketing and design / Margaret Bruce -- |
| -- |
Strategies for product launch and deletion / John Saunders and David Jobber. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part III] |
| Title |
The international competitiveness of firms: performance, potential and management process / Peter J. Buckley, C. L. Pass and Kate Prescott -- |
| -- |
Fighting for the UK market: British, Japanese and American competitors / Peter Doyle, John Saunders and Veronica Wong -- |
| -- |
Foreign-market entry and development: empirical insights from manufacturing industry / Peter J. Buckley, C. L. Pass and Kate Prescott -- |
| -- |
Subsidiaries in Britain: control and influence from east and west / Len Tiu Wright. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part IV] |
| Title |
Marketing in small and medium-sized companies / Tony Cox, Graham J. Hooley and James E. Lynch -- |
| -- |
Strategies of innovation in the small firm / Gordon R. Foxall and Brian R. Johnston -- |
| -- |
Using design consultants for product development in small and medium-sized firms / Robin Roy and Stephen Potter. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Part V] Methodology. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
35.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Great Britain |
| General subdivision |
Management |
| 9 (RLIN) |
44187 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| Geographic subdivision |
Great Britain |
| General subdivision |
Marketing |
| 9 (RLIN) |
44188 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Geographic subdivision |
Great Britain |
| 9 (RLIN) |
44189 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competition, International. |
| 9 (RLIN) |
2454 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
44190 |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Great Britain |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saunders, John A., |
| Dates associated with a name |
1946- |
| 9 (RLIN) |
21715 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Economic and Social Research Council (Great Britain) |
| 9 (RLIN) |
19491 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
150831 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10077431 |
| b |
cstor |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
4 |