MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03985nam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18962774 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215151109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
881130s1988 enkab 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135573653 (pbk) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780135573655: |
| Terms of availability |
No price |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
25249 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management and strategy : |
| Remainder of title |
a reader / |
| Statement of responsibility, etc. |
edited by Philip Kotler, Keith K. Cox. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Prentice-Hall International, |
| Date of publication, distribution, etc. |
c1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x,406 p. ; |
| Dimensions |
23cm. ; |
| Accompanying material |
pbk. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Understanding marketing management] |
| Title |
Marketing myopia / Theodore Levitt -- |
| -- |
Marketing muscle / Edward G. Micheals -- |
| -- |
The misuse of marketing: an American tragedy / Roger C. Bennett and Robert G. Cooper -- |
| -- |
Strategic thinking / Benjamin B. Tregoe, John W. Zimmerman -- |
| -- |
Key options in market selection and product planning / E. Raymond Corey -- Strategic windows / Derek F. Abell -- |
| -- |
Planning gains in market share / C. Davis Fogg -- |
| -- |
Make your annual marketing plan must reading / F. Beaven Ennis. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Analyzing marketing opportunities] |
| Title |
Decision support systems for marketing managers / John D. C. Little -- |
| -- |
New way to measure consumers' judgments / Paul E. Green and Yoram Wind -- |
| -- |
Information power -- |
| -- |
Psyching out list overlays / Jim Mammerella -- |
| -- |
Confronting the crisis in mass marketing / Stephen P. Arbeit -- |
| -- |
A model of industrial buyer behavior / Jagdish N. Sheth -- |
| -- |
Industrial structure and competitive strategy: keys to profitability / Michael E. Porter. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Researching and selecting target market] |
| Title |
Putting the four to work -- |
| -- |
Market segmentation: a strategic management tool / Richard M. Johnson -- |
| -- |
Industrial market segmentation / Yorum Wind and Richard Cardozo -- |
| -- |
Rubbermaid stretches its product mix to fit changing life styles. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Designing marketing strategies] |
| Title |
The importance of the product life cycle to the industrial marketer / Chester R. Wasson -- |
| -- |
Strategic segmentation: how to carve niches for growth in industrial markets / Robert A. Garda -- |
| -- |
How to attack the industry leader / Michael E. Porter -- |
| -- |
Black and Decker's gamble on globalization / Bill Saporito. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Planning marketing programs] |
| Title |
New product management for the 1980s / Booz, Allen, and Hamilton Inc. -- Services marketing is different / Leonard L. Berry -- |
| -- |
The changing relationship / David Martindale -- |
| -- |
Pricing as creative marketing / Thomas Nagle -- |
| -- |
Turn your industrial distributors into partners / James A. Narus and James C. Anderson -- |
| -- |
Telemarketing in distribution channels / Roy Voorhees and John Coppett -- |
| -- |
A remedy for maldistribution / Stephen B. Oresman and Charles D. Scudder -- |
| -- |
How leading retailers stay on top / Max L. Densmore and Sylvia Kaufman -- |
| -- |
An attitudinal framework for advertising strategy / Harper W. Boyd, Jr., Michael L. Ray and Edward C. Strong -- |
| -- |
Basic promotion techniques: their advantages - and pitfalls / William A. Robinson -- |
| -- |
Xerox's sales force learns a new game / Thayer C. Taylor -- |
| -- |
An essential strategy, or prima donna selling? / Philip Maher. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Organizing, implementing, and controlling marketing effort] |
| Title |
The changing role of the product manager in consumer goods companies / Victor P. Buell -- |
| -- |
Epson America's sly distribution switch / Arthur Bragg -- |
| -- |
Profitability analysis by market segments / Leland L. Beik and Stephen L. Buzby -- Improving sales force productivity / William P. Hall. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
21.95 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
5381 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
44433 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business strategy |
| Source of heading or term |
thema |
| 9 (RLIN) |
44434 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 9 (RLIN) |
44435 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
14638 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cox, Keith Kohn. |
| 9 (RLIN) |
14198 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170420 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10078563 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
6 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |