MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02740cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
37829506 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215151237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970918s1996 ie a b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
97197564 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0952359707 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780952359708: |
| Terms of availability |
No price |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
27047 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
text and readings / |
| Statement of responsibility, etc. |
edited by David Carson and Audrey Gilmore. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Dublin : |
| Name of publisher, distributor, etc. |
Mercury Publications, |
| Date of publication, distribution, etc. |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 277 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The |
| Title |
service revolution / William J Regan -- |
| -- |
Similarities or differences in product and service retailing / Robert C Judd -- |
| -- |
Product marketing: goods and services compared / Victor T.C. Middleton -- Breaking free from product marketing / G. Lynn Shostack -- The |
| -- |
marketing of services: an approach / K.J. Blois -- A service quality model and its marketing implications / Christian Grönroos -- A conceptual model of service quality and its implications for future research / A.Parasuraman, Valarie A. Zeithaml and Leonard L. Berry -- |
| -- |
How to design a service / G.Lynn Shostack -- Classifying services to gain strategic marketing insights / Christopher H. Lovelock -- Designing a long-range marketing strategy for services / Christian Grönroos -- |
| -- |
Marketing-orientation revisited: the crucial role of the part-time marketer / Evert Gummesson -- Lessons in the service sector / James L. Heskett -- |
| -- |
Product performance and consumer satisfaction: a new concept / John E Swan and Linda Jones Combs -- Servicescapes: The impact of physical surroundings on customers and employees / Maryjo Bitner -- Guidelines for the advertising of services / William R. George and Leonard L. Berry -- |
| -- |
Reaching the customer: strategies for marketing and customer service / Martin Christopher -- |
| -- |
Services marketing and the concept of exchange: an integrative approach / William I Glynn and Uolevi Lehtinen -- |
| -- |
Quality improvement in a services marketing context / Audrey Gilmore and David Carson -- |
| -- |
Customers' perceptions of service quality in financial institutions / Gaston LeBlanc and Nha Nguyen -- |
| -- |
The nature of relationship quality / V Liljander and T Strandvik -- |
| -- |
Defining marketing: a market-oriented approach / Christian Gronroos. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
19.26 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing |
| 9 (RLIN) |
8960 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services. |
| 9 (RLIN) |
2749 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
46575 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carson, David, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
26334 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilmore, Audrey. |
| 9 (RLIN) |
46576 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
140901 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10086857 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
4 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |