Normal view
MARC view
- Weitz, Barton A.
Weitz, Barton A. (Personal Name)
Pederson, C.A. Selling, principles and methods, 1981 (a.e.) t.p. (Barton A. Weitz, Ph. D., asst. prof., grad. sch. of management, Univ. of Calif., Los Angeles)
Strategic marketing, 1983: CIP t.p. (Barton A. Weitz) CIP data sheet (b. 9/14/41)