Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN: - 0256218951 (international ed.)
- 9780256218954 :
- 658.8342
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 28949 |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
22.91