Competitive positioning : the key to market success / Graham J. Hooley and John Saunders.

By:

Contributor(s):

Material type: Text

TextPublication details: New York : Prentice Hall, 1993.Description: xi, 260 p. : ill. ; 24 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		24353

Includes bibliographical references (p. 241-247) and index.

18.85