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Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass : Harvard Business School Press, c1997.Description: xi, 265 p. : ill. ; 24 cmISBN:
  • 0875847994 (alk. paper)
  • 9780875847993
Subject(s): DDC classification:
  • 658.812
Contents:
ch. 1. Value compass: finding untapped sources of value -- ch. 2. All ye need to know: customer knowledge management -- ch. 3. Getting wired to your customer: customer-connecting technology -- ch. 4. Finding our where the money is: customer economics -- ch. 5. Getting together: building the right customer portfolio -- ch. 6. Creating customer value: designing the right range of value proposition -- ch. 7. Producing and delivering value: playing the right value-added role -- ch. 8. Creating value together: reward and risk sharing -- ch. 9. Putting it together: creating a customer-based strategy.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library Store - Ask Library Staff 658.812 (Browse shelf(Opens below)) 1 Available 29199

Includes bibliographical references (p. 253-260) and index.

ch. 1. Value compass: finding untapped sources of value -- ch. 2. All ye need to know: customer knowledge management -- ch. 3. Getting wired to your customer: customer-connecting technology -- ch. 4. Finding our where the money is: customer economics -- ch. 5. Getting together: building the right customer portfolio -- ch. 6. Creating customer value: designing the right range of value proposition -- ch. 7. Producing and delivering value: playing the right value-added role -- ch. 8. Creating value together: reward and risk sharing -- ch. 9. Putting it together: creating a customer-based strategy.

19.79

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