Commerce entre cultures : une approche culturelle du marketing international / Jean-Claude Usunier. Tome 1.
Material type: TextSeries: Collection Gestion (Presses universitaires de France)Publication details: Paris : Presses Universitaires de France, 1992.Edition: 1ère éditionDescription: 453 p. : ill. ; 22 cmISBN:- 9782130441878:
- 2130441874
- 658.848
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CW100
Includes bibliographical references and index.
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