The business marketing course : managing in complex networks / David Ford and Steve Ford.
Material type: TextPublication details: New York ; Chichester : Wiley, 2001.Description: 256pISBN:- 9780471877226:
- 0471877220 (pbk.)
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 40949 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 2 | Available | 40950 |
Includes bibliographical references and index.
Understanding Business Marketing and Purchasing -- Business Marketing and Networks -- Understanding Technology in Business Networks -- Understanding Customers -- Managing Relationships with Customers -- Building Offering: Developing the Promise -- Transferring the Offering: Fulfilling the promise -- Price, Costs and Value -- Developments in Business Marketing -- Developing Marketing Strategy.
34.46