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Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan ; London : Collier Macmillan, c1984.Edition: 3rd edDescription: xvi, 794 p. : ill. ; 24 cm. pbkISBN:
  • 0024217808
  • 0029468000 (pbk)
  • 9780024217806
Subject(s): DDC classification:
  • 658.83

CW037, CW088

CW738

CW838

Includes bibliographical references and index.

20.00

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