Marketing strategy and plans / David J. Luck, O. C. Ferrell. and George H. Lucas
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1989.Edition: 3rd editionDescription: x, 514 p. : ill. ; 24 cm. ; pbkISBN:- 0135587352
- 658.802
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Includes index.
25.34