Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 6th edDescription: xxvi, 724p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.) ; pbkISBN: - 0130351334
- 0130475505 (CD-ROM)
- 9780130351333:
- CD-ROM has title: Mastering marketing
- 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | Available | 55175 |
"Version 1.0"--CD-ROM label.
"Universal CD edition"--CD-ROM label.
Copyright date on CD-ROM: 2002.
"Part of the Mastering business series"--CD-ROM label.
CW015
CW707
Includes bibliographical references (p. N1-N20) and indexes.
System requirements PC: Pentium-based PC or compatible processor; at least 32 MB of RAM (64 MB for Windows NT); Windows 95, 2000, ME, NT 4.0 or higher, QuickTime 4 or higher, Netscape 4.7 or Microsoft Internet, Explorer 4.01sp2 or later versions; Sound Blaster or compatible sound card with speakers or headphones, 4x or faster Cd-ROM drive, monitor with 800x600 resolution.
System requirements Macintosh: PowerPC processor-based Macintosh; at least 32 MB of RAM; Mac OS 7.6 or later, QuickTime 4 or higher, Netscape 4.7 or Microsoft Internet, Explorer 5 or later versions; 4x or faster CD-ROM drive, Internet connection, monitor with 800x600 resolution.
62.00