Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.

By:

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. ; 27 cmISBN:

Subject(s):

DDC classification:

Online resources:

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	0	Available	55187
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	1	Available	42033
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	1	Available	42034
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	1	Available	42035
General Lending	Wexford Campus Library Wexford General Lending	658.83 (Browse shelf(Opens below))	1	Available	62452

Previous								Next
Previous	658.827 Creating a brand identity : a guide for designers /	658.83 Marketing research; analysis and measurement	658.83 Marketing research /	658.83 Basic marketing research : applications to contemporary issues /	658.83 Marketing research : measurement and method : a text with cases /	658.83 Marketing research : an applied orientation /	658.83 Essentials of marketing research /	Next

CD-ROM in back pocket.

Includes bibliographical references and index.

System requirements: Windows 95/98/2000 or Windows NT.

36.99