Perceived control and the service encounter [Article] / John E.G. Bateson
Material type:
TextSeries: Readings in the Management & Marketing of Services selected by Rita ByrnePublication details: [Lexington Books]Description: Book chapterSubject(s): Online resources:
From: 'The Service Encounter',1985,pp.67-82
Reprinted in: 'Managing services marketing: text and readings ',2nd ed.,1992
The library does not hold this article in electronic format.
CW083
CW838