Servicescapes : the impact of physical surroundings on customers and employees [Journal article] / Mary Jo Bitner
Material type:
TextSeries: Readings in the Management & Marketing of Services selected by Rita ByrnePublication details: [American Marketing Association]Description: Journal articleSubject(s): Online resources:
From: Journal of Marketing, Vol. 56, April 1992, pp.57-71
Reprinted in: 'Services marketing: text and readings',1996
CW083
CW838