The price bundling of services : a normative framework [Journal article] / Joseph P. Guiltinan
Material type:
TextSeries: Readings in the Management & Marketing of Services selected by Rita ByrnePublication details: [American Marketing Association]Description: Journal articleSubject(s): Online resources:
From: Journal of Marketing, Vol. 51, April 1987, pp.74-85
Reprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992
CW083
CW838