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The Marketing Review Volume 1, No.1, October 2000.

Material type: TextTextPublication details: Helensburg, Argyll : Westburn Publishers, 2000.Description: 131p. : ill. ; 25cm. ; pbkISSN:
  • 1469347X
Subject(s): DDC classification:
  • 658.8
Contents:
Creating a relationship dialogue: communication, interaction and value / Christian Grönroos -- Key account management: a domain review / Malcolm McDonald -- Achieving Internet marketing success / Dave Chaffey -- Writing a research proposal / Michael J. Baker -- Getting started with data analysis / Adamamtios Diamantopoulos -- The evolution of the direct marketing consumer / Maurice Patterson and Lisa O'Malley -- Case study - Dell Computer / Anna Greco.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library Store - Ask Library Staff 658.8 (Browse shelf(Opens below)) 1 Available 42463

Creating a relationship dialogue: communication, interaction and value / Christian Grönroos -- Key account management: a domain review / Malcolm McDonald -- Achieving Internet marketing success / Dave Chaffey -- Writing a research proposal / Michael J. Baker -- Getting started with data analysis / Adamamtios Diamantopoulos -- The evolution of the direct marketing consumer / Maurice Patterson and Lisa O'Malley -- Case study - Dell Computer / Anna Greco.

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