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Market Leader : 16 pages of some of the best recent articles published in Market Leader.

Material type: TextTextPublication details: [UK] : WARC, c2000.Description: 16p. : ill. ; 30cm. ; pbkSubject(s): DDC classification:
  • 658.8
Contents:
Why Charles Schwab is one smart company / Russ Shaw -- Three critical challenges facing CEOs / Sir Martin Sorrell -- Making great brands greater / John McGrath -- 7 questions / Andrew Marsden and Robert Lerwill -- Never under-estimate the value of bathwater / Jeremy Bullmore.
Summary: A sample collection of five articles from the journal.

Why Charles Schwab is one smart company / Russ Shaw -- Three critical challenges facing CEOs / Sir Martin Sorrell -- Making great brands greater / John McGrath -- 7 questions / Andrew Marsden and Robert Lerwill -- Never under-estimate the value of bathwater / Jeremy Bullmore.

A sample collection of five articles from the journal.

10.00

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