Foundations of marketing / David Jobber and John Fahy.
Material type:
TextPublication details: London : McGraw-Hill, 2003.Description: xxv, 355 p. : col. ill. ; 26 cm. ; pbkISBN: - 0077098668
- 9780077098667:
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 44207 | |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 44208 | |
| General Lending | Carlow Campus Library Store - Ask Library Staff | 658.8 (Browse shelf(Opens below)) | 1 | Available | 42707 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 64322 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 63449 | |
| General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 59488 | |
| General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 44452 |
Browsing Carlow Campus Library shelves, Shelving location: Store - Ask Library Staff Close shelf browser (Hides shelf browser)
Includes index.
CW011, CW012, CW037, CW043, CW100, CW101, CW123
CW808
CW906
CW916
CW838
CW_IAA
Marketing in the modern firm -- The marketing environment -- Understanding customer behaviour -- Marketing research and information systems -- Market segmentation and positioning -- Managing products and services -- Pricing strategy -- The promotional mix -- Distribution -- Internet and online marketing -- Marketing planning and strategy -- Managing marketing implementation, organization and control.
38.61