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Consumer behavior and managerial decision making / Frank R. Kardes.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:
  • 9780130916020
  • 0130916021
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • .K298 2002
Online resources:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 51881
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 44202

CW838

CW037

Includes bibliographical references (p. 417-439) and indexes.

119.51

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