Marketing research : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

By:

Lilien, Gary L, 1946-

Contributor(s):

Rangaswamy, Arvind

Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2003.Edition: 2nd edDescription: 39 p. : ill. ; 28 cm. ; pbkISBN:

0130084557

Other title:

Marketing engineering applications

Subject(s):

DDC classification:

658.802

Online resources:

This publication contains an access code for required course materials for the publication - Marketing Engineering Applications (2nd edition) by Gary L. Lilien and Arvind Rangaswamy.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		44306

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Previous	658.802 How to write a marketing plan /	658.802 Marketing communications : contexts, strategies and applications /	658.802 Strategic marketing problems : cases and comments /	658.802 Marketing research : marketing engineering applications /	658.802 Strategic marketing communications : new ways to build and integrate communications /	658.802 Financial aspects of marketing /	658.802 Data mining techniques : for marketing, sales, and customer relationship management /	Next

This publication contains an access code for required course materials for the publication - Marketing Engineering Applications (2nd edition) by Gary L. Lilien and Arvind Rangaswamy.

32.92

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