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Service management and marketing : managing customer relationships for service and manufacturing firms / by Christian Gronroos.

By: Material type: TextTextPublication details: Chichester : Wiley, 2000.Edition: 2nd edDescription: 360pISBN:
  • 9780471720348:
  • 0471720348 (alk. paper)
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • .G776 2000
Online resources:

CW838

CW083, CW121

Includes bibliographical references and index.

34.78

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