Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass., ; London : McGraw-Hill/Irwin : 2005.Edition: 15th edDescription: xli, 793, 32, 12 p. : col. ill., 2 col. ports., ; 28 cm + 1 CD-ROMISBN: - 9780072525236:
- 9780071111768:
- 0072525231 (alk. paper)
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 45039 |
CW738
McCarthy's name appears first on the earlier edition.
CW088
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
54.25