Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780131138650 :
- 0131138650
- 658.8
- .L68 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 48655 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 48656 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 45303 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 75156 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 48951 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 48657 |
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CW838
CW083, CW121
Includes bibliographical references and indexes.
[Readings only] Service Theater: An Analytical Framework for Services Marketing / Stephen J. Grove & Raymond P. Fisk -- How We Built a Strong Company in a Weak Industry / Roger Brown -- Cultivating Service Brand Equity / Leonard L. Berry -- The Strategic Levers of Yield Management / Sheryl E. Kimes & Richard B. Chase -- The High Cost of Lost Trust / Tony Simons -- How to Lead the Customer Experience / Stephan H. Haeckel et al -- Where Should the Next Marketing Dollar Go? / Roland T. Rust et al -- Why Service Stinks / Diane Brady -- Linking Action to Profits in Strategic Decision Making / Marc Epstein & Robert Westbrook
64.25