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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : [Great Britain] Pearson/Prentice Hall, c2004.Edition: 5th edDescription: xviii, 652 p. : ill., map ; 26 cmISBN:
  • 9780131138650 :
  • 0131138650
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • .L68 2004
Online resources:
Contents:
Service Theater: An Analytical Framework for Services Marketing / Stephen J. Grove & Raymond P. Fisk -- How We Built a Strong Company in a Weak Industry / Roger Brown -- Cultivating Service Brand Equity / Leonard L. Berry -- The Strategic Levers of Yield Management / Sheryl E. Kimes & Richard B. Chase -- The High Cost of Lost Trust / Tony Simons -- How to Lead the Customer Experience / Stephan H. Haeckel et al -- Where Should the Next Marketing Dollar Go? / Roland T. Rust et al -- Why Service Stinks / Diane Brady -- Linking Action to Profits in Strategic Decision Making / Marc Epstein & Robert Westbrook
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 48655
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 48656
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 45303
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 75156
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 48951
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 48657

CW838

CW083, CW121

Includes bibliographical references and indexes.

[Readings only] Service Theater: An Analytical Framework for Services Marketing / Stephen J. Grove & Raymond P. Fisk -- How We Built a Strong Company in a Weak Industry / Roger Brown -- Cultivating Service Brand Equity / Leonard L. Berry -- The Strategic Levers of Yield Management / Sheryl E. Kimes & Richard B. Chase -- The High Cost of Lost Trust / Tony Simons -- How to Lead the Customer Experience / Stephan H. Haeckel et al -- Where Should the Next Marketing Dollar Go? / Roland T. Rust et al -- Why Service Stinks / Diane Brady -- Linking Action to Profits in Strategic Decision Making / Marc Epstein & Robert Westbrook

64.25

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