Promotion tactics: adding focus, adding value. ECR Europe and Pricewaterhouse Coopers.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 658.8342
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 44977 |
"ECR Europe : efficient consumer response, Pricewaterhouse Coopers"--Cover.
Cover title.
ECR Europe foreword -- Executive summary -- Promotion tactics -- Consumer promotions: important commercial tools for manufacturers and retailers -- Consumer promotions: room for substantial improvement -- Promotion tactics: a pragmatic approach that works -- Promotion tactics: pilot studies.
75.00