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Promotion tactics: adding focus, adding value. ECR Europe and Pricewaterhouse Coopers.

Contributor(s): Material type: TextTextPublication details: [Brussels, Belgium] : ECR Europe, c1999.Description: 84 p. : col. ill. ; 29 cm. ; pbkSubject(s): DDC classification:
  • 658.8342
Contents:
ECR Europe foreword -- Executive summary -- Promotion tactics -- Consumer promotions: important commercial tools for manufacturers and retailers -- Consumer promotions: room for substantial improvement -- Promotion tactics: a pragmatic approach that works -- Promotion tactics: pilot studies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 44977

"ECR Europe : efficient consumer response, Pricewaterhouse Coopers"--Cover.

Cover title.

ECR Europe foreword -- Executive summary -- Promotion tactics -- Consumer promotions: important commercial tools for manufacturers and retailers -- Consumer promotions: room for substantial improvement -- Promotion tactics: a pragmatic approach that works -- Promotion tactics: pilot studies.

75.00

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