Positioning : the battle for your mind / Al Ries, Jack Trout.

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Material type: Text

TextPublication details: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p. ; 21 cm. ; pbkISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		46960

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"How to be seen and heard in the overcrowded marketplace"--Cover.

"With a new foreword by Philip Kotler".

Includes index.

CW037, CW043

CW838

13.66