Principles of services marketing / Adrian Palmer.
Material type: TextPublication details: London : McGraw-Hill, c2005.Edition: 4th edDescription: xi, 575 p. : ill. ; 25 cm. ; pbkISBN:- 0077107942
- 9780077107949:
- 658.8
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Previous ed.: 2001.
CW083, CW121
CW018
CW838
Includes bibliographical references and indexes.
48.76