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Island of Ireland's tourism markets : Germany. [videorecording] / Tourism Ireland.

By: Material type: FilmFilmPublication details: Dublin : Tourism Ireland, June 2004.Description: 1 videodisc (DVD) ; col. ; 4 3/4 inSubject(s): DDC classification:
  • 338.4791
Contents:
Holdings
Item type Current library Call number Status Date due Barcode
CD-ROM Carlow Campus Library Non-print Material 338.4791 (Browse shelf(Opens below)) Available 44831

Germany Profile -- background information on the country.

Germany Travel Profile -- statistical information illustrated by charts of size of market and profile of general outbound holidaymaker.

Germany to the island of Ireland -- detailed breakdown including size of market, profile, motivations and attitudes of holidaymakers visiting the island.

Future German Holidaymakers -- identifies how consumer behaviour is evolving and the challenges this poses to the island's industry.

Trade Structure -- how the trade operates on our behalf in the marketplace.

Tourism Ireland activites -- lists all advertising and promotional activity in the market along with cooperative opportunities.

Contacts -- details of who's who.

DVD.

5.00

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