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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Houghton Mifflin, c2004.Edition: 6th edDescription: xxi, 613 p. : ill. (some col.) ; 24 cmISBN:
  • 9780618310593
  • 0618310592
Subject(s): DDC classification:
  • 658.848
LOC classification:
  • .J43 2004
Online resources:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.848 (Browse shelf(Opens below)) 1 Available 47952
General Lending Carlow Campus Library General Lending 658.848 (Browse shelf(Opens below)) 1 Available 47953
General Lending Carlow Campus Library General Lending 658.848 (Browse shelf(Opens below)) 1 Available 47797

CW838

CW958

CW037, CW100, CW101, CW127

CW828

Includes bibliographical references and indexes.

52.59

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