Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN: - 9780538867702
- 0538867701
- Consumer behavior
- 658.8342
- .A83 1998
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 48115 |
CW018
CW093
Includes bibliographical references (p. 656-688) and index.
50.00