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Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2006.Description: xxiv, 323 p. : ill. ; 26 cm. ; pbkISBN:
  • 0471271330
  • 0470044233
  • 9780471271338:
Subject(s): DDC classification:
  • 658.812
Online resources:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.812 (Browse shelf(Opens below)) 1 Available 52930
General Lending Carlow Campus Library General Lending 658.812 (Browse shelf(Opens below)) 1 Available 52931
Short Loan Collection Carlow Campus Library Short Loan Collection 658.812 (Browse shelf(Opens below)) 1 Available 52932
General Lending Carlow Campus Library General Lending 658.812 (Browse shelf(Opens below)) 1 Available 48548

CW011, CW012

CW906

CW916

Includes bibliographical references and index.

40.26

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