Market driven strategy : processes for creating value / George S. Day.

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Material type: Text

TextPublication details: New York : Free Press ; London : Collier Macmillan, c1990.Description: ix, 405 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Wexford General Lending	658.802 (Browse shelf(Opens below))	1	Available		48119

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Previous	658.802 Strategic marketing problems : cases and comments /	658.802 Marketing communications /	658.802 Market segmentation : a step-by-step approach to creating profitable market segments /	658.802 Market driven strategy : processes for creating value /	658.802 Marketing management and information technology /	658.802 Strategic marketing : planning and control /	658.802 Strategic marketing management 1999-2000 : planning and control, analysis and decision /	Next

CW016

CW093, CW095

CW018

Includes bibliographical references (p. 377-394) and index.

50.00