Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

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Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: Rev. 2nd European edDescription: xxiii, 753 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	1	Available		49365
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	1	Available		49366

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CW018

CW036

CD-Rom contains SNAP and XSight software to accompany the text.

Includes bibliographical references and index.

Includes CD Rom

57.71