A branded world : adventures in public relations and the creation of superbrands / Michael Levine.

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Material type: Text

TextPublication details: Hoboken, N.J. : J. Wiley, c2003.Description: xi, 260 p. ; 24 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	659.20973 (Browse shelf(Opens below))	1	Checked out	29/01/2013	49443

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Previous	659.2072 Qualitative research methods in public relations and marketing communications /	659.20941 Public relations and the making of modern Britain : Stephen Tallents and the birth of a progressive media profession /	659.20973 Adventures in public relations : case studies and critical thinking /	659.20973 A branded world : adventures in public relations and the creation of superbrands /	659.285 The quest for identity : corporate identity strategies, methods and examples /	659.285 Company image and reality : a critique of corporate communications /	659.285 The new guide to identity : how to create and sustain change through managing identity /	Next

CW808

CW123

Includes bibliographical references (p. 253) and index.

30.62