The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780787968571:
- 0787968579 (alk. paper)
- 658.848
- .G554 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.848 (Browse shelf(Opens below)) | 1 | Available | 49500 |
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CW838
CW037, CW100, CW101, CW127
CW828
CW018
Includes bibliographical references (p. 361-386) and index.
[PART 1 Developing the global mind-set] Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi
[PART 2 Managing the global business] Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria
[PART 3 Managing global products] Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele
[PART 4 Managing global brands] Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor
[PART 5 Managing global services] The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt
[PART 6 Managing global supply and distribution] Managing global supply chains / Anath Raman, Noel Watson -- Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon
[PART 7 Setting the global agenda] The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey
37.61
CW958