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Research methods for business : a skill-building approach / Uma Sekaran.

By: Material type: TextTextPublication details: New York : Wiley, c2003.Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cmISBN:
  • 9780471203667:
  • 0471203661 (alk. paper)
Subject(s): DDC classification:
  • 650.072
Online resources:
Contents:
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 50546

CW828

Includes bibliographical references (p. 426-431) and index.

Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.

44.31

CW958

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