Marketing communications : an integrated approach / P.R. Smith & Jonathan Taylor.

By:

Smith, P. R. (Paul Russell), 1957-

Contributor(s):

Taylor, Jonathan, 1956-

Material type: Text

TextPublication details: London : Kogan Page, 2004.Edition: 4th edDescription: xvi, 696 p., [16] p. of plates : ill. (some col.), facsims. (some col.), forms ; 25 cmISBN:

9780749442651:
0749442654

Subject(s):

DDC classification:

658.802

LOC classification:

.S65 2004

Online resources:

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		50834
Short Loan Collection	Carlow Campus Library Short Loan Collection	658.802 (Browse shelf(Opens below))	1	Available		50833

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Previous	658.8 Principles of marketing /	658.8 Essentials of services marketing /	658.8009415 Marketing communications : an Irish perspective /	658.802 Marketing communications : an integrated approach /	658.802 The sustainable marketing concept in European SMEs : insights from the food & drink industry /	658.81 Selling and sales management /	658.8101 Strategic market management.	Next

CW838

CW037, CW123

CW808

Includes bibliographical references and index.

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