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The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC ; St. Albans : Verulam [distributor], c1998.Description: xvii, 281 p. : ill. ; 26 cmISBN:
  • 9780844234380:
  • 0844234389
Subject(s): DDC classification:
  • 658.823
Contents:
The package is the product -- Package design: more than a pretty picture -- The strategic role of package design -- Taking the bumps out of the road -- Selecting the designer -- Preparing for the race -- Creative development: where the rubber meets the road -- Consumer research: navigating the category -- Store brand packing: friend or foe? -- Package design for special markets -- The technology of packaging -- Packaging and the law -- Staying on target long-term -- Where do we go from here?
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.823 (Browse shelf(Opens below)) 1 Available 51762
Short Loan Collection Carlow Campus Library Short Loan Collection 658.823 (Browse shelf(Opens below)) 1 Available 51763

CW111

"American Marketing Association."

Includes bibliographical references (p. 269-272) and index.

The package is the product -- Package design: more than a pretty picture -- The strategic role of package design -- Taking the bumps out of the road -- Selecting the designer -- Preparing for the race -- Creative development: where the rubber meets the road -- Consumer research: navigating the category -- Store brand packing: friend or foe? -- Package design for special markets -- The technology of packaging -- Packaging and the law -- Staying on target long-term -- Where do we go from here?

53.47

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