The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner.
Material type: TextPublication details: Lincolnwood, Ill. : NTC ; St. Albans : Verulam [distributor], c1998.Description: xvii, 281 p. : ill. ; 26 cmISBN:- 9780844234380:
- 0844234389
- 658.823
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General Lending | Carlow Campus Library General Lending | 658.823 (Browse shelf(Opens below)) | 1 | Available | 51762 | |
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CW111
"American Marketing Association."
Includes bibliographical references (p. 269-272) and index.
The package is the product -- Package design: more than a pretty picture -- The strategic role of package design -- Taking the bumps out of the road -- Selecting the designer -- Preparing for the race -- Creative development: where the rubber meets the road -- Consumer research: navigating the category -- Store brand packing: friend or foe? -- Package design for special markets -- The technology of packaging -- Packaging and the law -- Staying on target long-term -- Where do we go from here?
53.47