Principles and practice of marketing / David Jobber.

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Material type: Text

TextPublication details: London : McGraw-Hill, c2007.Edition: 5th edDescription: xxxi, 1022 p. : ill. (chiefly col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	52746
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	52747
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	52748
General Lending	Wexford Campus Library Wexford General Lending	658.8 (Browse shelf(Opens below))	1	Available	54201

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Previous	658.8 Marketing : principles and practice /	658.8 New public sector marketing /	658.8 Foundations of marketing /	658.8 Principles and practice of marketing /	658.8 Marketing : an introduction for students in Ireland /	658.8 Marketing : an introduction for students in Ireland /	658.8 Marketing : an introduction for students in Ireland /	Next

CW838

Previous ed.: 2004.

CD-ROM contains TV advertisements and questions linked to every chapter.

CW011, CW012, CW037, CW043, CW100, CW101, CW123

CW808

CW906

CW018

CW916

Includes bibliographical references and index.

59.04