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Strategic management in action / Mary Coulter.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd edDescription: xv, 350 p. : ill. ; 26 cmISBN:
  • 9780131446809
  • 0131446800
Subject(s): DDC classification:
  • 658.4012
LOC classification:
  • .C696 2005
Online resources:
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 53293

Includes bibliographical references and index.

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.

43.97

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