Strategic management in action / Mary Coulter.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd edDescription: xv, 350 p. : ill. ; 26 cmISBN:- 9780131446809
- 0131446800
- 658.4012
- .C696 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 53293 |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
43.97