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How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michael Thomas.

By:

Stapleton, John, 1938-

Contributor(s):

Thomas, Michael J, 1933-

Material type: Text

Text

TextPublication details: Aldershot : Gower, 1998.Edition: 5th edDescription: 352p. ; 24 cmISBN:

9780566077845:
0566077841

Subject(s):

DDC classification:

658.802

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		53126

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Previous	658.802 Marketing plans : how to prepare them, how to use them /	658.802 Marketing communications : an integrated approach /	658.802 How to write a marketing plan /	658.802 How to prepare a marketing plan : a guide to reaching the consumer market /	658.802 Strategic marketing management : planning, implementation and control /	658.802 Strategic marketing management : planning, implementation and control /	658.802 Making marketing happen : how great companies make strategic marketing planning work for them /	Next

Includes index.

91.90

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